Lectures

Lucinda Martinez Returns Home

By Camille Shields, Class of 2018

On November 13, 2017, High School for Media and Communications was visited by former alumni of the George Washington High School, Lucinda Martinez. Lucinda Martinez is a senior vice president of the multicultural and international marketing of HBO. At HBO she’s responsible for expanding diversity for HBO audiences. After Martinez graduated from George Washington High School she went to Columbia University to study marketing. In her spare time, Martinez serves on the board of American Heart Association ( AHA ), Council of Urban Professionals and serves on the Hispanic Scholarship Fund ( HSF ). Forty students of the High School for Media and Communications were able to hear Martinez journey from High School to present, as Manhattan Deputy Borough President, Aldrin Bonilla was the interviewer. Martinez recalled having a 97.0 average in high school. She stressed to students on how important education is. While she expressed her love for books. “ Sometimes you have to get lost in a book when your world is going crazy.” Martinez reassured students that life is not going to be an easy ride as she shared her own obstacles with students. Martinez reflected on her past on how she overcame her heart condition, her brother’s death, and her mother’s cancer. However, she expressed that overcoming these challenges helped her value life more. In addition, she encouraged students to never give up in tough situations using herself as an example. As she overcame her difficulties, she became a successful Latina woman. Martinez also advised students not to be in relationships that are not beneficial to them. She stressed the importance of dating someone who is on your level, academically. “Don’t make out with someone who can’t solve your math homework.” As the event came to an end, Martinez expressed how much she enjoyed visiting the school for the first time in 25+ years. Martinez also took the time to get to know every child’s name and aspirations. Media Students expressed on how relatable she was by understanding students hassle of not being able to have their phones in school. Shanita Baker an 11th grader, expressed on how she was “relatable” through “racial background, work ethic in school, educational and career aspirations.”

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